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Stories to Wear - upcycling fashion

Stories to Wear - upcycling fashion

Stories to Wear is a fashion brand operating in Berlin. It operates according to the philosophy of upcycling gives new life to old clothes and fabrics. Stories to Wear is a part of the circular economy. This model is about keeping raw materials in circulation for as long as possible in order to reduce waste generation.

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We designed the brand's visual identity. It was important to refer to the idea of upcycling. The starting point was the keywords: exchange, movement, circulation, "second life" of wardrobes. To conceive the design of the logo, we relied on the letters S and W (Stories to Wear). We processed the letters to give the impression of them being associated with creative processing, reuse, craftsmanship, tailoring spools.

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The pattern is the second important element of identification. It is inspired by the form of the punches and textures of the materials. A lively colour palette is the brand's trademark.

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Photo credits: Natalia Skotnicka

Photo credits: Natalia Skotnicka

Work with us

magda@longstory.pl
+48 519 402 676

Work with us

magda@longstory.pl
+48 519 402 676